Bad Bitch Empire is for ambitious women who are done performing their way to success.
You’re smart, capable, ambitious, and you know how to work hard.
But you’re done building success as a “good girl”—performing, people-pleasing, perfecting, proving your way to the top.
Done shrinking to be liked, undercharging to feel acceptable, overdelivering to prove your worth.
Done building a business that looks successful from the outside but doesn’t actually feel like freedom.
Your empire grows when you stop abandoning yourself.
Bad Bitch Empire is about becoming so rooted in yourself — your standards, your desires, your truth — that you no longer need approval to lead.
So clear in your standards that you stop negotiating against yourself.
So convicted in your value and vision that your brand, pricing, positioning, and work finally reflect the full power of who you are.
So connected to your desire that you stop building the business you think you’re supposed to want and start building the one that actually lights you the fuck up.
You stop hiding the parts of yourself that make you unforgettable—The opinions. The creativity. The sensuality. The edge. The ambition. The parts you were taught were too much to be taken seriously.
And you start building a brand, business, and body of work that could only have come from you.
You’re ready to charge more without apologizing for it.
To become visible without editing yourself.
To make decisions from desire instead of fear.
To build wealth without worshipping exhaustion.
Because the goal was never just to build an empire.
The goal is to build an empire that turns you the fuck on.
Bad Bitch Empire is for the woman who doesn’t just want a successful business that looks good.
She wants an empire that lights her TF up, a life on her own terms, and the money and power to make the impact she knows she’s here to make.
If that’s you, welcome to Bad Bitch Empire.
Hi I’m Baddie Li
Before Baddie Li, I was known as Lisa Carmen Wang—serial entrepreneur, best-selling author, venture capital investor, Forbes 30 under 30, Entrepreneur Magazine’s 100 most powerful women. For years, I built companies. Raised millions of dollars in capital. Invested in female founders. Spoke on stages around the world. Helped women build navigate venture capital and build their startups.
And I was good at it.
But somewhere along the way, I started abandoning myself to succeed.
I knew how to perform competence, to be impressive, to succeed inside rooms that rewarded a very particular version of a “successful woman.”
Polished. Impressive. Competent. Controlled.
But underneath all of that, I could feel another version of me dying to be expressed.
Artistic. Sensual. Playful. Irreverent. Audacious. Wild. Free.
She wasn’t less ambitious, less intelligent, or less powerful. She was simply a part of me that had never been given the same permission to exist.
Eventually, suppressing that woman started to feel like self-abandonment.
I was exhausted, suffocated, and burnt out from diminishing myself to belong in male-coded professional rooms I didn’t even want to belong in.
So I stepped away from the professional world and into the artistic one.
And I unleashed Baddie Li—the audacious, sensual, creative, playful, irreverent, fully expressed part of me I had spent years suppressing in order to be taken seriously.
At first, I called her my alter ego. But the deeper truth is: she was never separate from me. Baddie Li was the part of myself I had exiled to fit in, the woman that could not be contained or made smaller for approval.
Reclaiming her taught me something all my years studying business never could:
YOU CANNOT BUILD THE life and business YOU ACTUALLY WANT WHILE ABANDONING YOURSELF TO GET IT.
For a long time, I thought I had to choose:
The ambitious businesswoman or the expressed artist.
The strategist or the sensual woman.
The accomplished woman or the wild one.
The woman who could command a boardroom or the woman who wanted to dance on stage, make music, create art, take up space, and be completely fucking free.
and I realized believing I had to choose one version over the other was the Good Girl brainwashing itself.
My power is in integrating both sides of me: the ambition and mastery of Lisa Carmen Wang with the freedom and full expression of Baddie Li.
Your next chapter isn’t about choosing, it’s about integration:
The woman who is a shark at business, money, sales, branding, leadership, and execution
AND
the woman who is wildly expressed, unapologetically seen, deeply alive, creative, sensual, irreverent, Playful, and unwilling to make herself smaller to succeed.
that is the woman Bad Bitch Empire exists to unleash.
You deserve to build an empire that turns all of you the fuck on.
